Services
The systems behind content growth.
Technical SEO, analytics dashboards, AI tooling, Airtable systems, and CMS automation — usually where SEO, content, data, and real business workflows overlap. Here's the work, in detail.
01 / 04
Technical SEO & Analytics
Technical search strategy, audits, and reporting workflows for content-heavy sites that publish and rank at scale.
- Technical audits, indexation diagnosis, and crawl/index fixes
- Redirect strategy and content architecture at scale
- GSC + Ahrefs research and reporting workflows
- Custom analytics dashboards for keywords, links, and page performance
- Content architecture and search strategy for large, competitive sites
02 / 04
AI Tools for Content Teams
Custom assistants that answer from your real content and data — with citations and workflow context.
- Internal chatbots over WordPress, Airtable, Sanity, docs, and tables
- Retrieval (RAG), vector search, and pgvector pipelines
- Answers with citations and links back to the source of truth
- WordPress-admin tools and editor-facing assistants
- OpenAI / OpenRouter integration and prompt systems
03 / 04
Airtable & Workflow Systems
Schema-aware Airtable bases and the automations, interfaces, and APIs that make them an operating system.
- Base design, schema cleanup, and interface extensions
- Automations, syncs, and API / MCP tooling
- Airtable-to-Sanity and publisher CMS workflows
- Editorial production and structured content tracking systems
- Custom Airtable Interface extensions (maps, geocoding, live records)
04 / 04
CMS, Data & Migration Automation
Structured content models, migrations, and the repeatable QA scripts that keep them clean.
- WordPress-to-Sanity migrations and structured content models
- Redirects, internal-link audits, and metadata/schema systems
- Reusable content blocks and publishing operations
- Google Drive exports and research pipelines
- Repeatable QA, scoring, and verification scripts
Not sure which of these you need?
A lot of projects start as one thing and turn out to be another. Tell me the problem and I'll point you in the right direction.